THE NORTH CENTRAL AQUACULTURE REGION AS A POTENTIAL MARKET FOR FARM-RAISED HYBRID STRIPED BASS

Autor:	Aslihan D. Spaulding, Kerry W. Tudor, Sivakumar Ramaswamy, Dongmei Li
Rok vydání:	2008
Předmět:	Ecology biology North central business.industry Geography Planning and Development Retail market Product promotion Aquatic Science Hybrid striped bass biology.organism_classification Fishery Aquaculture Potential market Fish Business
Zdroj:	Aquaculture Economics & Management. 12:107-129
ISSN:	1551-8663 1365-7305
DOI:	10.1080/13657300802110752
Popis:	Seafood restaurant chefs/managers, single-unit supermarket buyers, and supermarket chain buyers in the North Central Aquaculture Region were surveyed. Based upon familiarity with farm-raised hybrid striped bass and offer prices quoted, it appeared that seafood restaurants were the most promising retail outlet for the fish. However, only 41.7% of restaurant respondents knew that farmers raised hybrid striped bass as a food fish, and only 25.8% of the dollars spent on finfish and finfish products by restaurants went toward purchases of farm-raised fish. Results of the study suggested that successful large-scale marketing of farm-raised hybrid striped bass in the North Central Region would depend upon extensive product promotion and education of consumers and retailers, especially restaurateurs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::35a1f1ab43441e64b96a87dfec0c7092 https://doi.org/10.1080/13657300802110752 Zobrazit plný text záznamu