| Popis: |
This chapter describes the entrepreneurial vision and business model of Wikimedia, particularly the successes and challenges of its innovations, the wiki and Wikipedia. The case study first traces the history of how Wikimedia was founded, as such providing a rich descriptive background, using information obtained from scholarly news sources and websites. This historical overview is followed by a description of Wikimedia’s business model, including the sources of capital and flows of revenues. The business model is then compared and contrasted to other Internet business models such as Knol, Google’s open encyclopedia. This is followed by a discussion of a balanced scorecard to analyze how the wiki business model generates value. Finally, the case explores the use of Wikipedia from a societal and ethical perspective and provides an illustrative example of its use for collaborative work in a funded academic research project. |
