Factors affecting Internet use in a saturated-access population
| Autor: | Bruce E. Pinkleton, Rick W. Busselle, Kim Jackson, Joey Reagan |
|---|---|
| Rok vydání: | 1999 |
| Předmět: |
education.field_of_study
Internet use Computer Networks and Communications business.industry media_common.quotation_subject Population Affect (psychology) Innovation adoption Perception Media use Personal computer The Internet Electrical and Electronic Engineering Marketing education business Psychology media_common |
| Zdroj: | Telematics and Informatics. 16:45-58 |
| ISSN: | 0736-5853 |
| DOI: | 10.1016/s0736-5853(99)00018-0 |
| Popis: | There is a large body of literature that focuses on technology and innovation adoption. Much of that deals with the factors that affect adoption at different stages. Some research deals with early adoption, such as that by Rogers (1995) . Other research looks at innovations as they begin to penetrate the general population, such as Lin’s (1998) study of personal computer use. Across these studies the impact of the factors changes. For example, demographics are better at predicting early adoption but become less important for general adoption. This study looks at factors that affect usage of an innovation when it is available to most of the population. In this case the population was the faculty and staff at Washington State University, where 97% had access to the Internet. Like Lin’s study, the present research used the four scales of adoption factors (resources, need for innovativeness, complexity, advantages), media use, technology clusters, and demographics as predictors. Unlike Lin’s study which predicted PC adoption, this study predicted Internet use. Based on telephone interviews with a random sample of 296 faculty and staff in the Spring of 1998 the major findings were: 1. The four factors found in Lin’s study were replicated, but the strengths differed. 2. Gender and age were significant demographic predictors of use, younger males being heavier users. 3. Those owning more technologies were heavier users. 4. Those more positive on two perceptual factors (viewing the Internet as less complex and seeing more advantages) were heavier users. |
| Databáze: | OpenAIRE |
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