Factors affecting active participation in B2B online communities: An empirical investigation
| Autor: | Rebwar Kamal Gharib, Yanqing Duan, Elly Philpott |
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| Rok vydání: | 2017 |
| Předmět: |
Measure (data warehouse)
Information Systems and Management Knowledge management Online participation business.industry 05 social sciences 02 engineering and technology Public relations Management Information Systems Active participation Work (electrical) Social exchange theory 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Information system Survey data collection 050211 marketing Business Information Systems |
| Zdroj: | Information & Management. 54:516-530 |
| ISSN: | 0378-7206 |
| DOI: | 10.1016/j.im.2016.11.004 |
| Popis: | There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n=521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities. |
| Databáze: | OpenAIRE |
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