What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?

Autor:	Martin Hickley, Bryan Foss, Ardi Kolah
Rok vydání:	2015
Předmět:	Marketing Digital marketing business.industry Public relations Online advertising Social marketing Data governance Business continuity Digital strategy Management of Technology and Innovation General Data Protection Regulation Data Protection Act 1998 Business Business and International Management
Zdroj:	Journal of Direct, Data and Digital Marketing Practice. 17:86-92
ISSN:	1746-0174 1746-0166
DOI:	10.1057/dddmp.2015.50
Popis:	Marketers in the United Kingdom and the United States need to be aware of the provisions being considered as part of the European General Data Protection Regulation. As soon as it is agreed and becomes law, many current practices will cease to be legal. This article outlines what marketers need to be doing in 2015 in order to be ready for this major change in data protection law.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::34d3677f73a6145b9a0118862cfbd4ac https://doi.org/10.1057/dddmp.2015.50 Zobrazit plný text záznamu Full text from SpringerLink