Reflections on ethical issues in marketing management: An empirical examination
Autor: | Shelby D. Hunt, Lawrence B. Chonko |
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Rok vydání: | 2018 |
Předmět: | |
Zdroj: | Journal of Global Scholars of Marketing Science. 28:86-95 |
ISSN: | 2163-9167 2163-9159 |
DOI: | 10.1080/21639159.2017.1410774 |
Popis: | This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Research in 1985. We first offer som... |
Databáze: | OpenAIRE |
Externí odkaz: |