Using A Split-ballot Survey to Explore the Robustness of the 'MIP' Question in Agenda-Setting Research: A Methodological Study

Autor: Young Min, Salma I. Ghanem, Dixie Evatt
Rok vydání: 2007
Předmět:
Zdroj: International Journal of Public Opinion Research. 19:221-236
ISSN: 1471-6909
0954-2892
DOI: 10.1093/ijpor/edm003
Popis: Three aspects of the ‘most important problem’ question used in agenda-setting research to measure issue salience among the public were examined. A split-ballot design in a state-wide survey compared versions of the public agenda with a social frame of reference versus a personal frame of reference, versions using the traditional term ‘problem’ versus ‘issue’, and the effects of question order. High correlations between the different versions were found in all three sets of comparisons.
Databáze: OpenAIRE