Variations on the pursuit of beauty: Toward a corporal theory of the body

Autor:	Teresa J. Domzal, Jerome B. Kernan
Rok vydání:	1993
Předmět:	Marketing Attractiveness Software deployment Taxonomy (general) media_common.quotation_subject Beauty Psychology of self Psychology Social psychology Applied Psychology media_common
Zdroj:	Psychology and Marketing. 10:495-511
ISSN:	1520-6793 0742-6046
DOI:	10.1002/mar.4220100604
Popis:	Departing from the tradition in physical-attractiveness research, this article proposes an a priori taxonomy of body types that distinguishes people according to how they experience their own corporality. Consumers are shown to differ in how their bodies constitute a sense of self and this conception in turn leads to characteristic modes of body deployment. Depending on how people regard their bodies, their pursuit of beauty varies considerably and these differences have a significant effect on consumers' reactions to attractiveness-based products and services. © John Wiley & Sons, Ltd.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::344c6c00ade86530daf7abbe1774629e https://doi.org/10.1002/mar.4220100604 Zobrazit plný text záznamu Plný text ve formátu PDF