Consumer response to marketing channels: A demand-based approach

Autor:	Fei L. Weisstein, Peter Andersen, Lei Song
Rok vydání:	2019
Předmět:	Marketing Consumer response Business Loyalty business model
Zdroj:	Journal of Marketing Channels. 26:43-59
ISSN:	1540-7039 1046-669X
Popis:	Marketing channels have faced rapid structural and functional transformations during the last few decades. While a large body of research has been devoted to understanding the supply-side aspects o...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::342658c15248121314fc6fb9ba2f6378 https://doi.org/10.1080/1046669x.2019.1657736 Zobrazit plný text záznamu