Making Better Marketing Decisions Faster with Accounting Data

Autor:	Howard Pong Yuen Lam
Rok vydání:	2013
Předmět:	Marketing management business.industry Corporate governance Market analysis Accounting information system Management accounting Economics Accounting Marketing business Marketing strategy Capital market
Zdroj:	Journal of Accounting & Marketing.
ISSN:	2168-9601
DOI:	10.4172/2168-9601.1000e116
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3403f14ef03a870f63ca235d0c0decb2 https://doi.org/10.4172/2168-9601.1000e116 Zobrazit plný text záznamu