Segmenting visitors of a Greek recreational theme park using factors that motivate attendance

Autor:	Charilaos Kouthouris, Aglaia Zafeiroudi
Rok vydání:	2020
Předmět:	Theme park Geography Market segmentation business.industry Tourism Leisure and Hospitality Management Attendance Public relations business Recreation
Zdroj:	Managing Sport and Leisure. 28:120-134
ISSN:	2375-0480 2375-0472
DOI:	10.1080/23750472.2020.1860802
Popis:	This study aims to segment visitors to a Greek theme park using factors that motivate attendance. Three hundred and twenty-two young and adult visitors of an outdoor recreational theme park, locate...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::33fcabb62735ac9bbcd19fd733b3b714 https://doi.org/10.1080/23750472.2020.1860802 Zobrazit plný text záznamu