A capability-based process model of membership management in franchise networks
Autor: | Bastian Schweiger |
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Rok vydání: | 2015 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2015:11296 |
ISSN: | 2151-6561 0065-0668 |
Popis: | The importance of franchising as a form of inter-organizational cooperation is widely acknowledged in the entrepreneurship and management literature. However, high failure rates among franchisors a... |
Databáze: | OpenAIRE |
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