A capability-based process model of membership management in franchise networks

Autor: Bastian Schweiger
Rok vydání: 2015
Předmět:
Zdroj: Academy of Management Proceedings. 2015:11296
ISSN: 2151-6561
0065-0668
Popis: The importance of franchising as a form of inter-organizational cooperation is widely acknowledged in the entrepreneurship and management literature. However, high failure rates among franchisors a...
Databáze: OpenAIRE