Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
Autor: | Peter Wehnert, Christian V. Baccarella, Markus Beckmann |
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Rok vydání: | 2018 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2018:17817 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2018.17817abstract |
Popis: | Crowdfunding has been discussed as a tool to acquire resources, a way to communicate information to potential investors, and to test the market potential of entrepreneurial projects. Yet, little is... |
Databáze: | OpenAIRE |
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