Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features

Autor: Peter Wehnert, Christian V. Baccarella, Markus Beckmann
Rok vydání: 2018
Předmět:
Zdroj: Academy of Management Proceedings. 2018:17817
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2018.17817abstract
Popis: Crowdfunding has been discussed as a tool to acquire resources, a way to communicate information to potential investors, and to test the market potential of entrepreneurial projects. Yet, little is...
Databáze: OpenAIRE