A method to portray and analyze sales performance

Autor: Dick Berry
Rok vydání: 1987
Předmět:
Zdroj: Industrial Marketing Management. 16:131-144
ISSN: 0019-8501
Popis: An objective method to analyze and portray sales performance for a specific salesperson, reporting unit, or company as a whole is needed. In many companies, sales performance is a mystery because of an inappropriate reporting system. This article introduces a newly devised ratio-analysis method that allows for qualitative measurement and comparison of period-to-period sales performance, while providing the means to accurately determine periodic differences, without the distortions caused by seasonality and irregularity. This method lends itself to application on personal computers, using spreadsheet and graphing techniques.
Databáze: OpenAIRE