Opening Local Retail Food Stores: A Real-Options Approach

Autor: Matilda Orth, Niklas Rudholm, Sven-Olov Daunfeldt
Rok vydání: 2010
Předmět:
Zdroj: Journal of Industry, Competition and Trade. 10:373-387
ISSN: 1573-7012
1566-1679
DOI: 10.1007/s10842-010-0078-x
Popis: A real-options approach was used, incorporating uncertainty and irreversibility of investments, to study the number of stores entering the Swedish retail food market during the period 1994–2002. It was found that uncertainty affected the entry-decision. Entry was less frequent in highly concentrated local retail food-markets characterized by a high degree of uncertainty, whereas higher profit opportunities seem to have increased the probability of entry.
Databáze: OpenAIRE