IMAGE OF THE TERRITORY: QUESTIONS OF CONCEPTUAL AND TERMINOLOGICAL SYSTEMATIZATION AND FORMATION

Autor: V.A. Stolbov, L.Yu. Chekmeneva, E.R. Melnikov, T.A. Balina
Rok vydání: 2020
Předmět:
Zdroj: Bulletin of Udmurt University. Series Biology. Earth Sciences. 30:473-483
ISSN: 2413-2489
2412-9518
DOI: 10.35634/2412-9518-2020-30-4-473-483
Popis: The article reveals the theoretical aspects of studying the image of a territorial entity as the basis for building up regional capital, establishing a positive status and reputation of a region as a new resource for its development. Consideration of the territory as an object-subject participant in the formation of the image is closely connected with the processes of globalization, the reduction and devaluation of the role of traditional development resources, the expansion of the boundaries of a single information space. The authors consider three main approaches to defining the image in general and the image of the territory: socio-psychological, semiotic-geosophical and marketing. With regard to the territory, the use of the terms "image", "brand", "symbol", "reputation", etc. requires a clear distinction. The purpose of the study is to reveal the fundamental differences between these concepts, the features of their similarity, subordination on the basis of spatio-temporal, epistemological, mental approaches. Thus, the image of a territory (country, region, locality and place) is interpreted as a mental structure (a set of ideas), including reputation, brands and symbols associated with the territory, purposefully formed under the influence of information communications. The similarity of the territory image management algorithm with the corporate and corporate brand management scheme is emphasized. Special attention is paid to the problem of forming the image of the Perm region. the article reveals the role of the Museum of Antiquities in the formation and promotion of the image of the Kama region.
Databáze: OpenAIRE
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