| Autor: |
Michael F. d'Amico, David P. Loyd |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361 |
| DOI: |
10.1007/978-3-319-16937-8_38 |
| Popis: |
This paper reports the research efforts of a county health department serving a community of some 650,000 citizens. The department’s officers needed "hard figures" that might answer these five questions: 1) Was the community "health conscious"; 2) was the community interested in health risk appraisal programs; 3) what agency or business did the citizenry believe should offer such a program; 4) would the community respond to the offering of a "self-help" guide to health counselling services available in the county; and 5) what prices would be acceptable to the community in the health appraisal service and the guide? |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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