The Impact of CEO Reputation: Negative News and Economic Decisions

Autor:	Ruthann Weaver Lariscy, Spencer F. Tinkham, Youngju 'Yj' Sohn
Rok vydání:	2009
Předmět:	Sociology and Political Science law Communication media_common.quotation_subject education MP3 player Advertising Business Marketing Purchasing law.invention Reputation media_common
Zdroj:	International Journal of Strategic Communication. 3:1-18
ISSN:	1553-1198 1553-118X
DOI:	10.1080/15531180802606596
Popis:	In this true experiment the impact of a negative news story about a CEO is measured on the purchasing decisions and potential employment decisions of a college-age demographic. The age group tested is the #1 purchaser of the stimulus product, an MP3 player; additionally, these primarily juniors and seniors are interested in future employment and job searching issues. Findings support that CEO reputation is of critical importance to economic decisions among the age cohort. Negative news has profoundly adverse effect, while positive news, while pleasant to read, has a negligible impact. Public relations implications for managing a CEO's reputation are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::329abd851c9dcd52eddd7fe7dfd27afa https://doi.org/10.1080/15531180802606596 Zobrazit plný text záznamu