Value Co-Creation in Health Care: A Phenomenological Examination of the Doctor-Patient Encounter
| Autor: | Kofi Osei-Frimpong, Nana Owusu-Frimpong |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Conceptualization business.industry 05 social sciences Cognition law.invention law 0502 economics and business Health care CLARITY Co-creation 050211 marketing Psychology business Enhanced service Phenomenology (psychology) Social psychology 050203 business & management Service-dominant logic |
| Zdroj: | Journal of Nonprofit & Public Sector Marketing. 29:365-384 |
| ISSN: | 1540-6997 1049-5142 |
| DOI: | 10.1080/10495142.2017.1326356 |
| Popis: | Considering the increasing conceptualization of value co-creation, this study seeks to empirically understand the value co-creation process through a phenomenological approach to further understand the doctor-patient encounter process leading to value outcomes in a public healthcare context. Three key thematic areas of the co-creation process were identified: the encounter process, consumption experience, and value outcomes. The findings reveal the importance of trust, role clarity, and actor experiences in clinical encounters. Both actors placed emphasis on the emotional, cognitive, social, and behavioral responses in encounters that consequently affect their value outcomes that include receiving treatment, getting well, improved well-being, improved compliance, reduced visits to health facilities, and enhanced service engagement between the actors. This study contributes to these dyadic interactions to gain comprehensive knowledge of how these encounter processes and experiences are perceived by... |
| Databáze: | OpenAIRE |
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