| Popis: |
Marketing is a vital aspect of business, regardless of whether the business is big or small. Marketing is also obliged to update its systematics with the social or era or even the situation and conditions prevailing at the time. In this pandemic situation and condition, marketing has changed drastically. The era now in charge is Marketing 5.0: a world of mobile technology and global social interaction that can reach customers anytime, anywhere. Therefore, developing a personalized relationship with customers is also something that must be continuously developed along with the development of the era and the adjustment of situations and conditions. Customers want a new level of satisfaction with products and services that not only meet their basic needs but also complement their creativity and value by offering something more. Some are compliant with Marketing 5.0, which will provide a personalized experience. This study will address upcoming and important topics in Marketing 5.0. In other words, renewable marketing during a pandemic will be more focused on in the discussion in this study. |
