| Popis: |
Media has been considered as the most powerful and effective tool of imparting knowledge and social awareness owing to the fast pace of life, where rapid changes are taking place through urbanization and industrialization. However, a lot of instances have suggested that sometimes the media can act as a biased institution where they have the authority to transmit false information and discriminatory representations of certain sections of the society, especially the rural areas. Media has been considered as a tool of the powerful and the privileged who utilize it according to their own preferences and benefits. Thus, this review paper aims at examining the role of media in the development of rural places, with special emphasis on the transformation of the Sirohi district. The paper takes into account various media strategies and the impact it has on the minds of the local residents. |
