How Public Policy Can Define the Marketplace: The Case of Pollution Liability Insurance in the 1980s

Autor:	Patrick L. Brockett, Paul R. Aird, Linda L. Golden
Rok vydání:	1990
Předmět:	Marketing Finance Pollution Economics and Econometrics business.industry media_common.quotation_subject 05 social sciences food and beverages Public policy ComputerApplications_COMPUTERSINOTHERSYSTEMS 050109 social psychology Liability insurance 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Business and International Management business media_common
Zdroj:	Journal of Public Policy & Marketing. 9:211-226
ISSN:	1547-7207 0743-9156
Popis:	Using the case of pollution liability insurance, this paper describes how public policy can both stimulate and negate marketplace functions. The paper focuses on the role of marketing in public policy and illustrates that if public policy decision makers do not incorporate explicit consideration of both buyer and seller motivations, as well as other marketplace realities, they can work against their own objectives and stifle exchange. Prescriptive solutions to the availability crisis in pollution liability insurance are also presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::31e27b18fb01e917463039cd8744931c https://doi.org/10.1177/074391569000900115 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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