| Popis: |
Technological progress based on digitalization and automation opens up opportunities for a variety of new mobility and vehicle concepts. Beside that, the way we use and understand mobility in modern society is underlying a drastic change. As a consequence, user-oriented mobility services with high flexibility are piloted and rolled out in urban areas. Within the article, we discuss different types of autonomous and shared concepts and their potentials in modern transport. Based on the use case of so-called Robocabs, results of an international user survey are presented with a strong focus on user acceptance. Furthermore, new mechanisms and models to generate additional revenues linked with the vehicle concept like new forms of advertisement are discussed. A data-driven analysis shows that there lies substantial revenue potential in value-added services, though the value distribution varies to a significant extend. Whereas static or recurring advertisement allows only for limited revenues, geo-located advertisement with tailored offers and context specific options for interacting with the customer hold the potential to multiply the average advertisement revenues. |
