Qualitative Research on the influence of WeChat on monetization and success of business for local and foreign entrepreneurs in China
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-4113 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ Â«ÐаÑеÑÑвенное иÑÑледование влиÑÐ½Ð¸Ñ WeChat на монеÑизаÑÐ¸Ñ Ð¸ ÑÑÐ¿ÐµÑ Ð±Ð¸Ð·Ð½ÐµÑа Ð´Ð»Ñ Ð¼ÐµÑÑнÑÑ Ð¸ иноÑÑÑаннÑÑ Ð¿ÑедпÑинимаÑелей в ÐиÑае». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена изÑÑÐµÐ½Ð¸Ñ Ñого, как WeChat ÑабоÑÐ°ÐµÑ Ð² ÑÑаÑÑап-ландÑаÑÑе ÐиÑÐ°Ñ Ð¸ как он Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¼ÐµÑÑнÑм и иноÑÑÑаннÑм пÑедпÑинимаÑелÑм веÑÑи Ñвой бизнеÑ. Ð ÑооÑвеÑÑÑвии Ñ Ð¿Ð¾ÑÑавленной ÑелÑÑ Ð±Ñли вÑдвинÑÑÑ ÑледÑÑÑие гипоÑезÑ: H1: ÐÐ»Ñ Ð¼ÐµÑÑнÑÑ Ð¸ иноÑÑÑаннÑÑ Ð¿ÑедпÑинимаÑелей ÑÑÑекÑивно монеÑизиÑоваÑÑ Ð±Ð¸Ð·Ð½ÐµÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ WeChat, иÑполÑзÑÑ Ñакие ÑÑнкÑии, как WeChat Pay, оÑиÑиалÑнÑй аккаÑÐ½Ñ WeChat и мини-пÑиложение. H2: ÐÐ»Ñ Ð¼ÐµÑÑнÑÑ Ð¸ иноÑÑÑаннÑÑ Ð¿ÑедпÑинимаÑелей более ÑÑÑекÑивно иÑполÑзоваÑÑ WeChat Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑа, Ñем дÑÑгие инÑÑÑÑменÑÑ (веб-ÑайÑ/пÑиложение) в ÐиÑае. H3: ÐеÑÑнÑм и иноÑÑÑаннÑм пÑедпÑинимаÑелÑм вÑгодно монеÑизиÑоваÑÑ ÑоÑиалÑнÑй капиÑал повеÑÑ WeChat Ð´Ð»Ñ Ð´ÐµÐ»Ð¾Ð²ÑÑ Ñелей. РабоÑа пÑоводилаÑÑ Ð½Ð° оÑнове инÑеÑвÑÑ Ñ Ð´ÐµÐ²ÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñми, базиÑÑÑÑимиÑÑ Ð² ÐиÑае: â ÐиÑайÑÑ: Фангдан ÐÑй, генеÑалÑнÑй диÑекÑÐ¾Ñ Beluga Global, ÐаÑк Ðи, генеÑалÑнÑй диÑекÑÐ¾Ñ Tencent Incubator Center в Ð¨Ð°Ð½Ñ Ð°Ðµ, Ð¥Ð¸Ð·ÐµÑ Ð¦Ð°Ð¹, генеÑалÑнÑй диÑекÑÐ¾Ñ Heatherâs Chamber. ÐноÑÑÑанеÑ: Хиджонг Ðим, генеÑалÑнÑй диÑекÑÐ¾Ñ Sangsanglak (коÑейÑкий), ÐÐ¸Ð½Ð³Ñ Ðанг, генеÑалÑнÑй диÑекÑÐ¾Ñ MoneyLocker (коÑейÑкий), ÐаÑиан Ðанко, генеÑалÑнÑй диÑекÑÐ¾Ñ WeHustle (ÑкÑаинÑкий), Рики Ðг, генеÑалÑнÑй диÑекÑÐ¾Ñ iClick (Ðонконг), ÐжÑÐ»Ð¸Ñ Ðаппон, генеÑалÑнÑй Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ Ð² CHANGSHA EURASIA CHINA-ITALY TRADE CONSULTING CO, LTD (ÐÑалиÑ), Ðва Ð¥ÑÑ, оÑноваÑÐµÐ»Ñ Ripple Digital Branding (ТайванÑ). Ð ÑезÑлÑÑаÑе бÑло пÑоведено девÑÑÑ Ð¸Ð½ÑеÑвÑÑ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° влиÑÐ½Ð¸Ñ WeChat на монеÑизаÑÐ¸Ñ Ð¸ ÑÑÐ¿ÐµÑ Ð±Ð¸Ð·Ð½ÐµÑа меÑÑнÑÑ Ð¸ иноÑÑÑаннÑÑ Ð¿ÑедпÑинимаÑелей в ÐиÑае Ñ ÑÑеÑом ÑазлиÑнÑÑ Ð¾ÑÑаÑлей и ÑазмеÑов компаний. ÐлагодаÑÑ Ð¸Ð½ÑегÑаÑии оÑвеÑов авÑÐ¾Ñ Ñмог ÑвидеÑÑ Ð¸ пÑоанализиÑоваÑÑ Ð¿ÑеимÑÑеÑÑва WeChat Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑа. The subject of the graduate qualification work is âQualitative Research on the influence of WeChat on monetisation and success of business for local and foreign entrepreneurs in Chinaâ. The given work is devoted to studying how WeChat works in the start-up landscape of China and how it helps local and foreign entrepreneurs to run their business. In accordance with the set goal, the following hypothesis were set: H1: Itâs effective for local and foreign entrepreneurs to monetise the business using WeChat, using features like WeChat Pay, WeChat official account, and mini app. H2: Itâs effective for local and foreign entrepreneurs to be successful using the WeChat for business than other tools (website/ application) in China. H3: Itâs effective for local and foreign entrepreneurs to monetize on social capital on top of WeChat for business purposes. The work was carried out based on the interview with nine companies based in China: â Chinese: Fangdan Wei, CEO of Beluga Global, Mark Li, CEO of Tencent Incubator Center in Shanghai, Heather Cai, CEO of Heatherâs Chamber â Foreigner: Heejong Kim, CEO of Sangsanglak (Korean), Mingu Kang, CEO of MoneyLocker (Korean), Marian Danko, CEO of WeHustle (Ukrainian), Ricky Ng, CEO of iClick (Hong Kong), Giulia Zappon, General Manager at CHANGSHA EURASIA CHINA-ITALY TRADE CONSULTING CO.,LTD (Italy), Eva Hsu, Founder of Ripple Digital Branding (Taiwan). As a result, nine interviews were conducted to analyze the influence of WeChat on monetisation and success of business for local and foreign entrepreneurs in China, considering the different industries and sizes of the companies. Thanks to the integration of answers, the author could observe and analyze WeChatâs benefits on the business.  |
| Databáze: | OpenAIRE |
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