Assessing the Impact of CEO Activism
| Autor: | Michael W. Toffel, Aaron K. Chatterji |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Organizational Behavior and Human Resource Management
Core business business.industry Corporate governance 05 social sciences Nonmarket forces Public administration Social issues Public opinion Social activism Political science 0502 economics and business 050211 marketing Environmental policy business 050203 business & management General Environmental Science |
| Zdroj: | Organization & Environment. 32:159-185 |
| ISSN: | 1552-7417 1086-0266 |
| Popis: | CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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