A commentary on 'conceptualising and measuring consumer-based brand–retailer–channel equity': A review and response

Autor:	Juan Carlos Londono, Jonathan Elms, Keri Davies
Rok vydání:	2017
Předmět:	Marketing 0502 economics and business 05 social sciences Equity (finance) Economics 050211 marketing Channel (broadcasting) Brand equity 050203 business & management
Zdroj:	Journal of Retailing and Consumer Services. 37:31-32
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2017.02.013
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::315d1520e90ca25cb9065f7781252649 https://doi.org/10.1016/j.jretconser.2017.02.013 Zobrazit plný text záznamu Full Text from ScienceDirect