Sitting on the fence
| Autor: | Colin Symes |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Fence (finance)
050101 languages & linguistics Linguistics and Language Government 05 social sciences Media studies 050301 education Language and Linguistics Expression (architecture) Political science Message board Semiotics 0501 psychology and cognitive sciences Architecture 0503 education Linguistic landscape |
| Zdroj: | Linguistic Landscape. An international journal. 7:60-85 |
| ISSN: | 2214-9961 2214-9953 |
| DOI: | 10.1075/ll.19024.sym |
| Popis: | Analysis of the Linguistic Landscape of schools has by and large concentrated on that in classrooms rather than that mounted on their boundaries, on their perimeter architecture. In the last decade, this architecture has become a rich site for semiotic expression, where schools project not just their own brand but also that of enterprises that sponsor and support them. Following an extensive analysis of the advertisements, signs, and banners around schools located in the inner-west of Sydney, Australia, this paper argues that their presence is emblematic of the neo-liberalist imperatives that now impel education and that is evident in the need for government schools to bolster their income streams and student enrolments. Hence comes the pressure for schools to advertise their qualities and attraction to their communities using a range of semiotic devices, including electronic message boards. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|