A Configurational Approach to Strategic Account Management Effectiveness

Autor:	Christian Homburg, Ove Jensen, John P. Workman
Rok vydání:	2015
Předmět:	Key account management Knowledge management business.industry Business Account manager Strategic financial management Organizational level
Zdroj:	Handbook of Strategic Account Management: A Comprehensive Resource
DOI:	10.1002/9781118509043.ch13
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3095af1c2a7e4b645b1464b2306b439a https://doi.org/10.1002/9781118509043.ch13 Zobrazit plný text záznamu