(De)Signing Authority: The Indexical Dimension of Typography in Academic Communication

Autor:	Jürgen Spitzmüller
Rok vydání:	2021
Předmět:	Arts and Humanities (miscellaneous) Typography Sociology Dimension (data warehouse) Computer Graphics and Computer-Aided Design Indexicality Linguistics
Zdroj:	Design Issues. 37:46-58
ISSN:	1531-4790 0747-9360
Popis:	Graphics in scientific communication are not just a means to elegantly convey, condense, or systematize “facts.” As any form of communication, they are bound to, or enregistered in, the discursive context of previous uses. Graphics, thus, do not only visualize information (in an iconic or symbolic way), they also contextualize (i.e., index) the practices, communities, and genres of particular fields and thereby serve as effective emblems of scholarly identity. This article elaborates on the indexical or emblematic dimension of academic graphic design. Drawing on sociolinguistic theory of social positioning and identification, it will be argued how graphic design is a disciplinary practice in the double sense of the word.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::308a20df8fcdc9eaef8c4171bd206447 https://doi.org/10.1162/desi_a_00657 Zobrazit plný text záznamu