Blockchain Technology in the Tourism Industry: New Perspectives in Switzerland
| Autor: | Roland Schegg, Lubica Hikkerova, Jean-Michel Sahut, Michael Schumacher, Randolf Ramseyer, Sandra Grèzes, Emmanuel Fragnière |
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| Rok vydání: | 2022 |
| Předmět: |
Economics and Econometrics
Customer experience Blockchain business.industry Strategy and Management media_common.quotation_subject Digital transformation Exploratory research Public relations Intervention (law) State (polity) Management of Technology and Innovation Disruptive innovation Business and International Management business Tourism media_common |
| Zdroj: | Journal of Innovation Economics & Management. :65-90 |
| ISSN: | 2032-5355 |
| DOI: | 10.3917/jie.pr1.0111 |
| Popis: | Blockchain is often presented in the tourism industry as being a technology in a global approach that will enable the sector to make its digital transformation and bring a whole series of advantages, both financial and logistical. The reality is different, however. Indeed, research on Blockchain tends to focus on essentially technical aspects and takes little account of the customer experience in the sector in which it will be integrated. The aim of this exploratory research, based on 18 semi-directive interviews, is to understand the sociological obstacles to the adoption of Blockchain by tourism professionals in Switzerland. Our generalized findings are presented in the form of four research proposals that argue that, without the intervention of the State, it is hard to see how such disruptive innovation can radically change the highly fragmented tourism sector.JEL Codes: O33, O35 |
| Databáze: | OpenAIRE |
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