Curwen Press, Early Adapters of Brand Strategy
| Autor: | Paul Charles Cleveland |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
060104 history
Visual Arts and Performing Arts Work (electrical) Prestige 0202 electrical engineering electronic engineering information engineering Commercial art 020207 software engineering 0601 history and archaeology 06 humanities and the arts 02 engineering and technology Sociology Brand strategy Visual arts |
| Zdroj: | Journal of Design History. 31:66-82 |
| ISSN: | 1741-7279 0952-4649 |
| DOI: | 10.1093/jdh/epx019 |
| Popis: | Although the Curwen Press gained considerable prestige between the two world wars for its contribution to jobbing work and the fine printing of books, little recognition has been given to Harold Curwen, Joseph Thorp, and Oliver Simon for pioneering new forms of applied commercial art, that would, Curwen stated, cure the ‘commercial drabness’ associated with existing printing practice, and form a unique brand strategy.1 The Curwen Press engaged illustrators, photographers and commercial artists who were already building their professional careers, to enrich and imbue clients’ printed projects with a certain Curwen twist. Informed by the archives of the Curwen Press, this paper examines how the Press created innovation in applied design and inadvertently developed a brand strategy before the term was properly identified, thus distinguishing them from traditional printers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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