Promises, Promises: Advertising Directors Look at Questionable Political Claims

Autor:	Alan D. Fletcher, Billy I. Ross, John C. Schweitzer
Rok vydání:	1994
Předmět:	Politics business.industry Communication Political science Advertising Public relations business
Zdroj:	Newspaper Research Journal. 15:82-90
ISSN:	2376-4791 0739-5329
DOI:	10.1177/073953299401500109
Popis:	Amidst growing public criticism of political advertising at national, state and local levels, directors of advertising in 73 daily newspapers reflect concern for acceptability of current political advertising in newspapers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2feac362b52782073999bf3fbe90f89d https://doi.org/10.1177/073953299401500109 Zobrazit plný text záznamu