Consumer experience quality: A review and extension of the sport management literature
| Autor: | Masayuki Yoshida |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management business.industry Strategy and Management media_common.quotation_subject 05 social sciences Management Science and Operations Research Public relations Conceptual framework Core product Tourism Leisure and Hospitality Management Service (economics) 0502 economics and business 050211 marketing The Conceptual Framework Quality (business) Business and International Management business Psychology Sport management Relationship marketing 050212 sport leisure & tourism Consumer behaviour media_common |
| Zdroj: | Sport Management Review. 20:427-442 |
| ISSN: | 1839-2083 1441-3523 |
| DOI: | 10.1016/j.smr.2017.01.002 |
| Popis: | Over the last two decades, the number of studies examining the roles of the core sport product, ancillary services, social interactions among consumers, and relationship marketing programs in the sport context has grown. However, it is also true that these topics have been advanced in many independent research endeavors depending on the touch points (e.g., sport, service, social, and communication encounters) being assessed. To integrate this body of research with sport consumer behavior, the purpose of this conceptual paper, which represents a contribution to the 20th anniversary of Sport Management Review (SMR), is to introduce the construct of consumer experience quality as consisting of four important dimensions – core product, service, social network, and relationship investment quality – into the sport management literature. In order to explain the utility of the proposed construct in the sport context, this article presents an integrative conceptual framework that draws on multiple theories and bodies of literature. A series of propositions are offered to not only understand the role of consumer experience quality in sport consumer decision-making, but also to specify the conditions under which sport consumers are more likely to be satisfied with the core sport product and ancillary services, feel and behave in response to brand-related stimuli, and engage in both transactional and non-transactional behaviors. The paper concludes that future research should be directed at testing the propositions offered in the conceptual framework. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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