Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion
| Autor: | Chun-Der Chen, Edward C. S. Ku |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Human-Computer Interaction
020204 information systems Management of Technology and Innovation 0502 economics and business 05 social sciences 0202 electrical engineering electronic engineering information engineering Price dispersion 050211 marketing Advertising 02 engineering and technology Business Hardware_ARITHMETICANDLOGICSTRUCTURES |
| Zdroj: | Journal of Internet Commerce. 20:113-135 |
| ISSN: | 1533-287X 1533-2861 |
| Popis: | Impulsive online buying is receiving more attention. This study finds that certain characteristics of online reviews lead consumers to buy impulsively online. Three constructs are used to investiga... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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