A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study

Autor:	Hemaid Alsulami
Rok vydání:	2021
Předmět:	business.industry media_common.quotation_subject General Medicine Customer relationship management Loyalty business model Empirical research Promotion (rank) Order (business) Loyalty Customer satisfaction Profitability index Business Marketing media_common
Zdroj:	American Journal of Industrial and Business Management. 11:973-983
ISSN:	2164-5175 2164-5167
DOI:	10.4236/ajibm.2021.119059
Popis:	Customers are an integral part of any business; therefore, organizations have to build their customer loyalty in order to achieve long-term profitability. Supermarkets, in their efforts to achieve customer satisfaction, try to be more creative and engaged with their customers in order to get their loyalty. This study aims to explore the relationship between customer satisfaction and customer loyalty in supermarket retailers in Jeddah city, Saudi Arabia. In addition, factors affecting customer loyalty and customer loyalty programs are analyzed by conducting an empirical study. The results show the factors that encourage customer loyalty to a specific supermarket are the location of the supermarket, price, variety of products, promotion activities and membership, respectively.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2f79146fed913f4201243e7033698459 https://doi.org/10.4236/ajibm.2021.119059 Zobrazit plný text záznamu