Development of a set of measures for the enterprise to enter the international market on the sample of the organization STARTMARKET LLC
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
risk analysis
пÑибÑÐ»Ñ Ð¿ÑибÑлÑноÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑиÑков маÑкеÑинг коÑпоÑаÑÐ¸Ð²Ð½Ð°Ñ ÑÑеда online education online trade marketing онлайн-обÑазование profitability онлайн-ÑоÑÐ³Ð¾Ð²Ð»Ñ business profit Ð±Ð¸Ð·Ð½ÐµÑ enterprise environment |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-394 |
| Popis: | Ð¦ÐµÐ»Ñ ÑабоÑÑ: РазÑабоÑка комплекÑа меÑопÑиÑÑий Ð´Ð»Ñ Ð²ÑÑ Ð¾Ð´Ð° пÑедпÑиÑÑÐ¸Ñ Ð½Ð° междÑнаÑоднÑй ÑÑнок на пÑимеÑе компании ÐÐР«СТÐРТÐÐÐ ÐÐТ». РабоÑа вÑполнена на маÑеÑÐ¸Ð°Ð»Ð°Ñ : наÑÑÐ½Ð°Ñ Ð»Ð¸ÑеÑаÑÑÑа, бÑÑ Ð³Ð°Ð»ÑеÑÑÐºÐ°Ñ Ð¾ÑÑеÑноÑÑÑ, оÑкÑÑÑÑе иÑÑоÑники. ÐÑполÑзованнÑе меÑодÑ: ÑÑавниÑелÑнÑй анализ, PEST-анализ, SWOT-анализ, CAGE - анализ, опÑоÑ, вÑÑиÑление знаÑений коÑÑÑиÑиенÑа линейной коÑÑелÑÑии ÐиÑÑона. РезÑлÑÑаÑÑ ÑабоÑÑ: пÑоведена оÑенка возможноÑÑей иÑÑледÑемой компании на пÑÐµÐ´Ð¼ÐµÑ Ð²ÑÑ Ð¾Ð´Ð° на внеÑний ÑÑнок; пÑоведено иÑÑледование, позволÑÑÑее опÑеделиÑÑ ÐºÐ¾Ð½ÐºÑеÑнÑÑ ÑÑÑанÑ, вÑÑ Ð¾Ð´ на ÑÑнок коÑоÑой бÑÐ´ÐµÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑекÑивнÑм; пÑоведена оÑенка ÑÑÑекÑивноÑÑи и оÑенка ÑиÑков пÑедложеннÑÑ Ð¼ÐµÑодов. ÐблаÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑезÑлÑÑаÑов ÐÐÐ - деÑÑелÑноÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐР«СТÐРТÐÐÐ ÐÐТ» ÐÑводÑ. ÐадаÑи ÐÐÐ ÑеÑенÑ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑигнÑÑа, опÑеделена облаÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑезÑлÑÑаÑов. The work has been carried out on the materials of the scientific literature, financial statement, and open sources. Research methods used: benchmarking, SWOT-analysis, CAGE - analysis, survey, calculation of Pearson's linear correlation coefficient values. The main results of the graduate qualification work: an assessment of the possibilities of the company under study with a view to entering the foreign market was carried out; a study was conducted to determine a specific country, the entry into the market of which will be most effective; an assessment of the effectiveness and risk assessment of the proposed methods was carried out. The areas of the graduate qualification work results application - the marketing activities of the company "STARTMARKET" LLC. Conclusions of graduate qualification work. Tasks have been solved, aim has been achieved, the areas of the results application have been determined. |
| Databáze: | OpenAIRE |
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