| Popis: |
A convincing array of evidence suggests that excessive meat consumption contributes significantly to alarming environmental impacts and lifestyle illnesses. The transition to lower meat consumption levels and increased consumption of plant-based foods is key to addressing today and tomorrow's health and environmental challenges. One of the options for a more sustainable diet is to replace meat with alternative proteins, such as seaweed or beans. In this research, we will examine the attitude and behaviour changes of participants who are exposed to dynamic and static norm situations. We expect that exposure to changing human behaviour (dynamic norm) will affect the participants' attitudes towards eating habits more. Basically, it can be an effective way to show how human behaviour is changing, to change their behaviour in the desired way. If it can be shown in what direction and to what extent the behaviour of people and community members has changed, the tendency towards desirable behaviours will increase. We think when there is a recent trend (dynamic) behaviour about a collective change in behaviour, people are more compatible with the new trend behaviour than existing (static) behaviour. |
