Pengaruh Promosi terhadap Penjualan Polis Asuransi Syariah

Autor:	Nurse Fatimah Mz, Ermayanis Ermayanis
Rok vydání:	2020
Předmět:	General Medicine
Zdroj:	AL-Muqayyad. 3:144-152
ISSN:	2715-3177 2614-8102
DOI:	10.46963/jam.v3i2.201
Popis:	This study aimed to determine the effect of promotion on the sales of Islamic insurance policies at PT. Asuransi Takaful Keluarga RO Riau Agency Pekanbaru. This research was motivated by the development of Islamic insurance companies both in terms of assets and in terms of company contributions that have an impact on insurance policy sales. The formulation of the problem in this study was to determine the effect of the relationship promotion on insurance policy sales. This research used quantitative methods with simple linear regression analysis. The sample in this study was 49 respondents. Based on the results of the partial test (t-test), the tcount was 1.391
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2edbb020c0e333e680114624445c9012 https://doi.org/10.46963/jam.v3i2.201 Zobrazit plný text záznamu