Sustainable supply chain practices of accommodation services: A case of verite guest house

Autor: Prem Kumar, Y. Venkata Rao, V. S. S. Shreya
Rok vydání: 2019
Předmět:
Zdroj: South Asian Journal of Marketing & Management Research. 9:39
ISSN: 2249-877X
DOI: 10.5958/2249-877x.2019.00033.x
Popis: Supply Chain is a nexus of organizations’ activities right from the sourcing of raw materials to the delivery and disposal of product. Hospitality industry being a service oriented industry is always closely integrated with all its suppliers as the services cannot be stored. Sustainability in the supply chain activities is very significant in accommodation industry as it is one of the most important elements of tourism. It also has a positive influence on the customer satisfaction and loyalty. The present paper, being a case study, aims to present ‘Verite’ as a suitable case of accommodation sector at Puducherry, India. It explores the various sustainability initiatives of internal operations and also in the whole supply chain. The paper offers important recommendations for Indian accommodation sector in order to improve their sustainable practices. It has adopted a case study method. The paper highlights strategic sustainably practices focused upon economic, environmental and socio-cultural aspects of Verite guest house. The Supply Chain in accommodation sector constitutes food production, infrastructure, restaurants, and furniture among other prerequisites. Among all other stakeholders, suppliers, are the effective key elements in terms of sustained transactions who can minimize the cost of operations as well as the end product.
Databáze: OpenAIRE