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This study examines digital technology for innovation adoption in mediating the relationship between the attributes of innovation adoption towards the performance of SMEs. This research is an explanatory in nature by explaining the causal relationship among variables via the use of quantitative method. Further, the study took a random sample of 298 SMEs scattered in four major manufacturing SMEs cities in East Java: Surabaya, Sidoarjo, Pasuruan, and Malang (BPS, 2019). From the total number of samples distributed the number of return questionnaires was 102, thus the response rate in this study was 34 percent. This study found that organizational readiness, firm characteristics, strategic orientation and persuasion of innovation, are determinants of digital technology for innovation adoption. Furthermore, digital technology for innovation adoption significantly influences SME’s performance. |
