MANAGEMENT OF CONSUMERS BEHAVIOR OF HOSPITALITY SERVICES
| Autor: | Kulyk Mariia, Avdan Oksana, Kompanets Kateryna |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Herald of Kyiv National University of Trade and Economics. 138:101-109 |
| ISSN: | 2616-5856 1727-9313 |
| DOI: | 10.31617/visnik.knute.2021(138)08 |
| Popis: | The article considers the consequences of the Covid-19 pandemic on the activities of hospitality enterprises. The main determinants that changed consumer behavior under quarantine restrictions were identified. It was determined that scientific works did not study methods of researching consumer loyalty in crisis conditions. This gave reason to establish the purpose and objectives of the article and to prove the need to apply the proposed universal method of identifying consumer satisfaction level with hospitality services. Keywords: hospitality enterprises, consumer, consumer satisfaction level, consumer behavior, the Covid-19 pandemic. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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