Assessing the Impact of Executive MBA International Travel Courses

Autor:	Camille P. Schuster, Clinton B. Schertzer, Robert O. Zimmerman, Paul W. Beamish
Rok vydání:	1998
Předmět:	Marketing business.industry Component (UML) 0502 economics and business 05 social sciences 050301 education 050211 marketing Business Public relations 0503 education Education
Zdroj:	Journal of Marketing Education. 20:121-132
ISSN:	1552-6550 0273-4753
DOI:	10.1177/027347539802000206
Popis:	Over half of the more than 130 executive MBA (EMBA) programs that currently exist around the world include an overseas component. A primary justification for including an overseas component rather than, or in addition to, teaching an international business course on campus is that participants learn more by traveling to another country. However, no systematic assessment has been conducted to identify the impact of these courses on knowledge, attitudes, and behaviors toward business. The assessment procedures in this study involved 90 participants in five groups of four EMBA international travel courses. The results of this study indicate that these international travel courses do affect cognitive, attitudinal, and behavioral learning of the participants.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2da473fd959f80ac62a68c5c0bb14514 https://doi.org/10.1177/027347539802000206 Zobrazit plný text záznamu