Littering Reduction
| Autor: | Yara Almosa, Sharyn Rundle-Thiele, Joy Parkinson |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Economics and Econometrics Balanced scorecard 05 social sciences Applied psychology Behavior change 050109 social psychology Social marketing Reduction (complexity) Systematic review Intervention (counseling) 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Psychology |
| Zdroj: | Social Marketing Quarterly. 23:203-222 |
| ISSN: | 1539-4093 1524-5004 |
| Popis: | Littering continues to be a problem worldwide. The purpose of this article is to update earlier systematic reviews on littering and using a scorecard of seven social marketing components, assess the extent of social marketing use in identified littering programs. Following Center for Reviews and Dissemination guidelines, the search included all peer-reviewed studies published between 1995 and 2015 in the English language available through 10 databases. A total of 1,220 articles were initially identified and resulted in a final set of 17 that met the study criteria. The analysis revealed key insights including a lack of social marketing use in litter prevention efforts to date providing an opportunity for future research. Limitations of the current study and opportunities for future research are outlined. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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