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Availability, accessibility, and applicability of rice knowledge and services among Agricultural Extension and Advisory (AEA) systems and farmers are critical to achieve sustainable rice production. In this context a framework for rice extension strategies that integrates knowledge, technology, and markets is proposed that helps provide better, faster, and cheaper solutions to reach out to rice farmers and integrate knowledge, technologies, and markets. Such framework should be based on empirically proven concepts and should increasingly harness digital technologies. The chapter is divided into a few critical sections. The strategy for technology delivery and impact acceleration should be based on different isolated yet successful cases. The first section deals with successful impact acceleration efforts from across the globe. The section “Digital extension for the rice sector: tactical to practical” provides opportunities to harness digital technologies for accelerating impact in the rice sector. The section “Strengthening the Rice Extension and Advisory system” explains new opportunities for building the capacity of next-generation extension professionals and farmers to be more efficient and updated. The section “Digital technologies and the local supply chain” brings together extension advisory and value chain propositions in the rice sector. Several approaches, such as Ricecheck, FLDs, technology backstopping, market intelligence, and group approaches, are described in the section “Strengthening existing extension delivery.” The final section on “Building innovation systems” proposes a common framework for accelerating impact by integrating knowledge, technology, and markets. |
