Metaphors, Communication and Effectiveness in Indian Politics

Autor:	Harsh V. Verma, Anjuman Antil
Rok vydání:	2020
Předmět:	Politics 0508 media and communications Metaphor Communication media_common.quotation_subject 05 social sciences 050602 political science & public administration Media studies 050801 communication & media studies Political communication Sociology 0506 political science media_common
Zdroj:	Journal of Creative Communications. 15:209-226
ISSN:	0973-2594 0973-2586
DOI:	10.1177/0973258619893806
Popis:	The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeches delivered abroad by Indian Prime Minister Modi have been studied. The analysis is carried out on the basis of Lakoff and Johnson’s Conceptual Metaphor Theory. For this, important metaphors are culled out and analysed, including POLITICS IS WAR, A POLITICIAN IS A WATCHMAN, WORLD IS COMMUNITY, WORLD IS FAMILY AND NATION IS PERSON.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2ce10082be7b15189fccfe62f2b53cc8 https://doi.org/10.1177/0973258619893806 Zobrazit plný text záznamu