Father of the Pan Masala Industry: Sri Mansukh Lal Mahadev Bhai Kothari

Autor:	Krishna Rohit Misra
Rok vydání:	2016
Předmět:	Geography Pan masala Advertising Social science
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.2784110
Popis:	‘PAN PARAG’ has also earned the stature of a massive brand synonymous to mouth freshener or Pan Masala category and in fact brought an association to Kanpur city, many a times post 1980’s called as ‘PAN PARAG city’ where the city Kanpur and brand PAN PARAG have complemented each other. Not forget the old classic advertisement of Pan Parag is a special in many Indian household. With cliche ‘Brands are not built in a day or even a year’ here we are talking on creation of Industry. Pan Masala Industry was born with branding of ‘PAN PARAG’ in mid-1970 by ‘FATHER OF PAN MASALA INDUSTRY’ Sri Mansukh Lal Mahadev Bhai Kothari.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2c9f2f1c4a2b399dc8d8d0dd4f4debec https://doi.org/10.2139/ssrn.2784110 Zobrazit plný text záznamu