Guilt Induced Message Elaboration and Effect on Attitude towards Value Adoption: An ANCOVA Approach

Autor: Rajat Subhra Chatterjee, Sharifah Azizah Haron, Syuhaily Osman, Afida Mastura Binti Muhamad Arif
Rok vydání: 2022
Zdroj: International Journal of Academic Research in Business and Social Sciences. 12
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v12-i5/12246
Databáze: OpenAIRE