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The study is to provides an analytical view to the gradual development in the issue of online reputation management of selected EV manufacturers. The research is carried out as a follow-up to the previous year, in which basic measurements were implemented in order to define the initial state of the topic. The research is also carried out with a view to new energy challenges in the period of a possible onset of recession. Active marketing communication, as well as a holistic approach to brand management, represents a proactive approach to solving global challenges. In this approach, creating and sustaining digital communities that form the backbone of brand identities in online markets is still a challenge. The results of the study represent the gradual phase of examining the issue of reputation management of entities operating in the field of low-carbon economy |
