Simulation and perceptual evaluation of fashion shop lighting design with application of exhibition lighting techniques
| Autor: | Minki Sung, Tae-Kyoung Ko, An-Seop Choi, In-Tae Kim |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Engineering
media_common.quotation_subject 0211 other engineering and technologies 02 engineering and technology Plan (drawing) Color temperature computer.software_genre 01 natural sciences law.invention 010309 optics Exhibition Human–computer interaction law Perception 021105 building & construction 0103 physical sciences Visual attention media_common Visual merchandising Multimedia business.industry Building and Construction CLARITY business computer Energy (miscellaneous) |
| Zdroj: | Building Simulation. 9:641-658 |
| ISSN: | 1996-8744 1996-3599 |
| DOI: | 10.1007/s12273-016-0312-5 |
| Popis: | Fashion shops employ visual merchandising strategies to display products through improvement of luminous environment, which can enable customers to better appreciate fashion products. Such a strategy can eventually increase sales. This study proposed a lighting plan for fashion shops that applies exhibition lighting techniques. First, a fashion shop lighting plan was proposed based on exhibition lighting techniques in museums, and a subjective evaluation was performed by simulation and visualising the design of fashion shop lighting considering various parameters. The characteristics of preference, perceptual clarity and visual attention were assessed for various lighting and correlated color temperature (CCT) conditions. Various display lighting methods in fashion shops for mannequins, tables and hangers were also evaluated. Then, an overall assessment for these objects based on the results of the subjective evaluation was discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full text from SpringerLink